Where strategy meets creativity.
Exploring the intersection of branding, digital marketing, and visual storytelling to create meaningful connections between brands and people.
R.KIVE
R.KIVE
ABOUT.
Hi, I am
Ruth Rivas!
I am a creative marketer passionate about blending design, storytelling, and strategy to build meaningful brand experiences. Through the Parsons Fashion Essentials Certification, I explored fashion marketing by creating seasonal campaigns, styling boards, and product concepts that show how visuals can inspire and connect with audiences. I also developed brand guidelines for a fictional minimalist furniture company, using a mix of branding, digital, and content marketing strategies to define its voice, visual identity, and online presence. In addition, I designed an email marketing campaign for Moi Studio that highlighted my ability to engage customers through clean layouts, strategic messaging, and compelling calls to action. For me, creativity is about telling stories that spark emotion, build trust, and leave a lasting impression.
PROJECTS.
Fashion Email Marketing|Campaign Design A conceptual fashion campaign exploring visual storytelling, product presentation, and editorial-inspired email design. Independent concept project
Website Design Project
Digital Marketing & E-Commerce Website Design A conceptual fashion e-commerce website developed in Wix, combining visual storytelling, strategic calls to action, and digital marketing principles to create an engaging online shopping experience. Academic project - Marketing Class
Moi Studio
Parsons Fashion Essentials
Fashion Industry & Creative Development An additional fashion education program exploring industry fundamentals, creative processes, and the relationship between fashion, branding, and consumer culture. Professional Certification Program
HUS
Brand Identity & Creative Direction A conceptual furniture brand developed through visual identity, brand strategy, and digital storytelling to create a cohesive brand experience. Independent concept project
Contact me.
“Let’s connect! For collaborations, opportunities, or questions about my work, feel free to reach out through the form or connect with me on LinkedIn.”
Ruth.be.rivas@gmail.com
Phone: (617)-818-5583
www.linkedin.com/in/ruthberivas